As a rather uncertain, and even chaotic, economy is winding down the year, small businesses have begun turning their attention to the holiday season and trying to figure out what might work for the upcoming year. There just may be a possible secret weapon that you may want to expand on that may make a huge difference to your company in the near future. That weapon is video and it could be a strategy that will allow you to dominate your rivals. Some recently published research by Backlinko suggests that video could be the key to your long term success. The following is taken directly from that research:
- The average time a person spends each day watching video content online is nearly 2 hours and 20 minutes (Wyzowl)
- 85% of marketers are using YouTube, making it the most widely-used platform for video (HubSpot)
- Mobile accounts for over 70% of YouTube’s total watchtime (YouTube)
- People watch more business video on Thursday than any other day of the week (22%) (Vidyard)
- Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds (Backlinko)
- The share rate on social video is 12x higher than images and text combined (Small Business Trends)
- 49% of consumers engage with brand videos daily on Facebook, while 32% do so on YouTube, and another 24% on Instagram (Tubular Insights)
- Almost 9 in 10 video marketers intend to use YouTube as part of their content strategy next year. Facebook isn’t too far behind at 76% (Wyzowl)
- 73% of marketers are creating at least 2 videos per month as part of their social media marketing strategy (Animoto)
- Video posts on Facebook generate 73% more engagements than posts of photos (BuzzSumo)
- Adding a video to a landing page can boost conversion rates by up to 80% (depositphotos)
- 88% of marketers claim that video has produced a good ROI (HubSpot)
- Including the word “video” in the subject line of an email can boost open rates by up to 19% (HighQ)
- 84% of consumers have cited video as the convincing factor in a purchase they have made (Wyzowl)
- Using product videos can help eCommerce stores increase product purchased by up to 144% (RedStag Fulfillment)
- The Local Search Association found that 53% of people contact a business after watching one of their videos (Search Engine Land)
- A study by LSA found that 71% of people who made a purchase had watched an online video from that brand (Search Engine Land)
- 83% of marketers generate leads through video marketing (Wyzowl)
- Including a video on an eCommerce page can increase the average order value by at least 50% (Impact)
- Explainers and demos are the joint-best video formats for generating conversions (Vidyard)
- Videos under 90 seconds long have an average retention rate of 53% (Neil Patel)
- Google reports that 30 second video ads on YouTube have a 30% higher view-through rate than 15 second ads (Google)
- Consumers are 4x more likely to watch a product video than read about it (Animoto)
- Click rates are up to 65% higher on emails that include links to videos (Campaign Monitor)
- 87% of marketers report that using video as part of their marketing strategy has helped increase website traffic (Wyzowl)
-Written by Kevin Sawyer
