Can video really elevate your brand?

When it comes to brand awareness, can video really help elevate your brand when used in conjunction with your SEO and social media campaigns? Many small businesses have yet to pull the trigger on a video strategy and it just may be what is holding them back from a huge expansion. Brand recognition has never been more important and small businesses need every advantage they can get. In some recently published research, Wyzowl has explored why video just may be the answer to increasing brand awareness.The following is taken directly from their published report:

  • Businesses using video grow company revenue 49% faster, year-over-year, than organisations without.

  • 79% of consumers would rather watch a video to learn about a product, than read text on a page.

  • Forrester Research found that video increases the chance of a front-page Google result by 53 times.

  • Networking manufacturer Cisco state that 86% of the Internet audience is watching online video – that’s 183 million people.

  • More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media.

  • Video in an email leads to 200-300% increase in click-through rates.

  • 69% say they’d be more likely to watch a video ad their friend had shared.

  • 80% of users can recall a video ad they viewed in the past 30 days.

  • 83% of businesses believe that video gives them a good ROI.

  • 72% of businesses who use video believe that it has improved the conversion rate of their website.

  • When asked which skills they wished they, or their teams, were more adept at, 42.4% of marketers and 31.7% of SMB owners listed video marketing.

  • A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.

-Written by Kevin Sawyer