Any successful small company knows that their online marketing strategy must be a coordinated effort. Those small businesses that are not incorporating video into that overall mix just may find themselves falling further and further behind their rivals. But, how important is video really? Can a small business survive without it? In some newly released research, renderforest has found that video just may play a bigger part in your overall success than you may have anticipated. The following is taken directly from that published research:
- 70% of businesses say that videos boost brand awareness. (Renderforest survey)
- 78% of businesses agree that videos increase traffic.
- 83% of video marketers said that videos help to generate leads. (HubSpot)
- 44% of people are more likely to buy a product after watching a video about it.
- 91% of marketers said that videos have become an important tool for businesses and brands during the pandemic. (HubSpot)
- 85% of businesses use video in marketing, 92% of them consider videos an essential part of their marketing strategy. (Wyzowl)
- 52% of video marketers said that video content has the best ROI. (HubSpot)
- 62% of businesses use explainer videos.
- 82% of B2B businesses use explainer videos.
- 46% use logo animations in their videos.
- 38% use video advertisements as part of their marketing strategy.
- 33% create demo videos.
- 44% of businesses say informative videos perform the best, while 37% find entertaining videos to be the most effective.
- The 3 most popular types of videos are webinars, demos, and social videos. (Vidyard)
- 80% of major brands use Stories on social media.
- 94% of people watch explainer videos to understand a product or service better.
- 58% of B2B businesses use logo animations in their videos.
- 93% of millennials watch how-to videos on YouTube.
- Website and social media platforms are the top video distribution channels. (Lemonlight)
- 58% of businesses have a video on their homepage.
- Users spend up to 88% more time on websites with videos.
- Videos on landing pages increase conversions by up to 80%. (Unbounce)
- Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
- 83% of marketers say that videos helped them increase the average time people spend on a web page. (Wyzowl)
- In 26% of cases, Google search results include videos. (Brightedge)
- 44% of people say they would watch a video included in an email.
- Including videos in email increases clickthrough rates by up to 300%.
- As of now, only 25% of businesses use video in email marketing.
- 81% of users say they prefer videos on social media over other content types. Images come next, with 68% preference, and text posts come third (31%).
- 75% of people are more likely to follow a brand’s social media page if it has video content.
- 74% of video marketers say that videos receive the most engagement on social media.
- 56% of businesses post up to 5 videos to social media every month, 30% post more.
- 90% of people watch videos on YouTube, 51% watch videos on Facebook, 38% on Instagram.
- 30 seconds is the best length for Instagram videos, 45 seconds for Twitter videos, and 1 minute for Facebook. Longer videos perform best on YouTube.
- Twitter video views have increased 220 times compared to the previous 12 months. (Twitter)
- On Facebook, videos receive up to 59% higher engagement than other posts. (Buffer)
- 47% of video marketers say that 1-2 minute videos perform best on social media.
-Written by Kevin Sawyer