Content development continues to challenge B2B companies

One of the most challenging situations for any business is consistent content development. This is especially true for B2B companies as most have traditionally struggled in this important area. Many B2B companies have begun to focus on the immediate future and have put together strategies that will help build their brands through the development and deployment of consistent content. In some recent research published by the Content Marketing Institute, it is clear that B2B companies will focus more on content creation. The following is from their recently published report:

Importance of B2B Content Marketing in the Last Year

B2B Organizations' Current Content Marketing Challenges

Percentage of B2B Marketers With a Content Marketing Strategy

Which of These Roles Do You Think Your B2B Organization Will Hire or Contract For in 2023

How B2B Content Marketing Budget Will Change in 2023 Compared With 2022

-Written by Kevin Sawyer