Regardless of size, companies these days must maintain a hyper-focus on pretty much only one thing. That is your customers, potential customers and the experience they will have when visiting you. Ignore this at you peril and many companies do as they grow, and your rivals will gladly step in and provide your potential customers with what they want. The challenge of course is trying to discover exactly what a great customer experience is. In the latest research entitled The 2019 State of Conversational Marketing the researchers interviewed over 1,000 consumers wit regard to what they considered to be a great customer experience.
-Written by Kevin Sawyer