Trying to stay a step or two ahead of the competition has never been more of a challenge for small and medium sized businesses. Looking for that special something, that unique edge, can also be a frustrating mission. But, fortunately, your business just may have a secret weapon that will move your business to the front of the line. Blogging and content marketing just may be that secret weapon. It can help establish you as an expert with authority and just may be the surest way to enhance your brand. Knowing the how’s and the why’s of why content marketing is so important can help get you to where you want to be. In some recently released research from all over, and published by Isitwp, the picture begins to form. The following is taken directly from that published research:
- 89% of B2B marketers are using content marketing and 86% of B2C marketers are using content marketing. (Social Media Today)
- Companies who blog receive 97% more links to their website. (Hubspot)
- Marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.
- B2B marketers that use blogs receive 67% more leads than those that do not.
- Businesses that blog generate 2X more email traffic than those who don’t.
- 57% of the respondents in HubSpot’s State of Inbound Marketing study reported that they have acquired a customer through their company blog.
- Blogging businesses experience 126% higher lead growth than non-blogging businesses.
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Traffic Generation Cafe)
- On average, companies that blog receive 434% more indexed pages and 55% more website visitors.
- Better content can drive traffic to a blog by up to 2,000%. (Omnicore)
- Content marketing gets 3X more leads than paid search advertising. (Content Marketing Institute)
- Blogs have been rated as the 5th most trusted source for accurate online information. (Hubspot)
- Blog posts are among the most shared content online. (OptinMonster)
- 7% of internet users between the age of 19-29 read blogs on a computer regularly. (Statista)
- 94% of people who share posts do so because they think it might be helpful to others. (Impact)
- 47% of buyers consume three to five pieces of content before making a purchase decision. (Hubspot)
- 70% of consumers prefer getting to know a company via articles rather than ads. (TeamWorks Communication)
- Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Comscore)
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Social Media Today)
- Internet users in the U.S. spend 3X more time on blogs than they do email. (Social Media Today)
- B2B companies that blogged 11 times or more per month got 3X more traffic than those blogging only once or less per month. (Hubspot)
- B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month. (Hubspot)
- Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly. (Hubspot)
- Blogs that post daily get 5X more traffic compared to those that don’t. (Social Media Examiner)
- 43% of consumers increasingly want video content from marketers. (Hubspot)
- Video content is 50 times more likely to drive organic search results than plain text. (Hubspot)
- 87% say that social media helps them boost their exposure. (Social Media Examiner)
-Written by Kevin Sawyer
