Does your marketing need an overhaul?

Posted on February 5, 2021 in internet marketing, Internet Marketing Company, Link Building Service, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, SEO Services, Social Media Management, Social Media Marketing Services

Things are just not as predictable as before. That is pretty much being observed everywhere. The same can be said of your online marketing efforts. Has it been some time since you examined it? Have you taken a hard look at what your SEO and social media efforts are doing? Without some knowledge if what is going on out there right now, you just can’t make the moves you just might need to make. Here is some recent data from all over that may just help:

  • 55% of advertisers use brand awareness campaigns. (WordStream)
  • 38% of adult Internet users worldwide on average trust information from social media. (Digital News Report)
  • 81% of people think that brands have an obligation to be transparent in social media. (SproutSocial)
  • Video viewing and social media are two of the most popular online activities. (Statista)
  • More than one-third of total online time worldwide is spent on social media. (GlobalWebIndex)
  • 28% – Increase in total visits from organic search in 3Q 2020. (Merkle)
  • 92% – The share of traffic received by companies who show up on the first page results. (JoelHouse)
  • $171,641 – The total forecasted spending on paid search marketing worldwide in 2021. (Statista)
  • 75% of online traffic will only visit websites on the first page of search results. (HubSpot)
  • 62% of marketers create at least a single piece of content daily. (The Manifest)
  • 53% of marketers view the creation of blog content as their main inbound marketing priority. (HubSpot)
  • 94% of marketers adjusted their content marketing strategy to maintain relevance to the coronavirus pandemic. (CMI)

  • 91% of B2B marketers prefer using content marketing to connect with their audience. (CMI)
  • 51% of B2B marketers consider their content marketing strategy as “good.” (CMI)
  • 96% of B2B marketers that use brand influencers think that this marketing approach is effective. (TopRank Marketing)
  • 84% of B2B marketers are most likely to outsource content creation and analysis. (Smart Insights)
  • 123% – The increase in the bounce rate of a 10 second page load time. (Think with Google)
  • Boosting brand awareness, facilitating engagement, and generating sales are the top objectives for mobile advertising. (60secondmarketer)
  • 2.2 seconds – The average page load time on mobile sites. (Think with Google)
  • 8 out of 10 – mobile’s share in digital minutes. (Marketing Charts)
  • 48% of users start a mobile search using search engines. (Smart Insights)
  • The pandemic has caused changes in people’s online search behavior, including an increase in late-night searches. (Smart Insights)
  • 45% of companies do not have a digital transformation plan. (Smart Insights)
  • 356% – The chance of success of marketers who plan projects and campaigns when executing against strategy. (CoSchedule)
  • 49% of businesses use AB testing to research and boost the effectiveness of the customer journey. (Smart Insight)

-Written by Kevin Sawyer