Ecommerce sales falling? This may be why…

Posted on February 3, 2023 in Internet Marketing Company, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Small Company Internet Marketing, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, Video SEO, web video marketing, Web Video Production

Most businesses, regardless of size, have come to rely heavily on the ecommerce sector of their business. It is a painstaking process to set up and operate a successful ecommerce platform and not all companies are successful at it. Shopping cart abandonment is a serious challenge that has many a business must deal with. Some recently published research by Zippia just may shed some light on the abandonment challenge. The following is taken directly from that published report:

  • The average online shopping cart abandonment rate is 69.82%.
  • Over 80% of mobile shoppers abandon their carts.
  • Up to 70% of shoppers abandon their carts when they see shipping costs.
  • $18 billion is lost to cart abandonment each year.
  • 18% of online shoppers would rather not purchase than go through a complicated checkout process.
  • 49% of shoppers abandon their carts due to high shipping or tax costs.
  • 24% of shoppers abandoned their cart because they were forced to make an account.
  • 19% of shoppers abandoned their carts because delivery would be too slow.
  • 18% of shoppers abandoned their carts because the checkout process was too long or complicated.
  • 17% of shoppers abandoned their carts because they didn’t trust the site enough to give their credit card information.

  • 17% of shoppers abandoned their carts because they couldn’t see their order total upfront.
  • 12% of shoppers abandoned their carts because the website crashed or had other errors.
  • 11% of shoppers abandoned their carts because the return policy wasn’t satisfactory.
  • 7% of shoppers abandoned their carts due to a lack of payment options.
  • 79% of people are more likely to shop online when they’re offered free shipping.
  • Retargeted ads result in 30% of non-converting shoppers returning to the website where they abandoned their carts.
  • More shoppers abandon carts when shopping on mobile phones than on their desktop computers.
  • 63% of online shoppers who use mobile apps to shop prefer them because they’re more convenient than mobile sites.
  • The average open rate of abandoned cart emails is 45%.
  • Sending multiple abandoned cart emails works 63% better than sending a single email.

-Written by Kevin Sawyer