A critical component to your SEO marketing success is a strong and consistent social media platform program. Your social media efforts will take time and patience but there really is no better place to get some immediate ROI. There is, perhaps, no better platform out there for your marketing efforts than Facebook. With nearly two billion users, it has the greatest potential for your business to attract new customers.
Research and constantly test
Facebook can become a rather frustrating medium to use because it tends to evolve constantly which causes many amateur marketers to quit because they feel overwhelmed. It is best to take on an outside SEO marketing firm but if you are determined to spend the time doing it yourself you must use the tools that are there.
It is easy enough to find out interests and to pinpoint demographics out on Facebook. Locate the demographics you want to pursue and begin to design your ad campaign. You must continually test your ads. Eventually, you will find the ones that are driving the most traffic. Eliminate the ads that weren’t giving you the ROI but study them to try and determine what it was about them that wasn’t working.
Go slowly and make your adjustments
It is best to proceed slowly with your Facebook campaign. There is much riding on its eventual success so there is no need to hurry. If you are looking for instant gratification, then go and get a sandwich. Once you have launched an ad campaign, it will be at least a week or so before you can truly judge any results.
Ads campaigns and individual ads are reviewed buy Facebook so if you pull an ad prematurely, you will just have to begin the long approval process all over again. Again, several ads as well as many images will give you a proper handle on what you need to use to get the results you want.
Always remember that it will take time, even for an experienced SEO marketing firm, to be able to analyze the data and evaluate what is working and what is not. If you stick with it, however, you will find that Facebook can be a proverbial treasure trove of new business.
– Written by Kevin Sawyer
