Extend and promote with your app
If you don’t already have some manner of app designed and deployed, you are already way behind your competitors. Recent research has uncovered a most remarkable fact. More people spend more time using mobile apps than they do watching television. Most apps are used in searches so your app needs to be simple and direct so that they can find you. You can get quite creative with special offers and discounts for your app users. It will extend your reach and drive more traffic and conversions.
It creates a great SEO marketing opportunity for your brand if you can get mobile users to give you some space on your phone. It is direct and personal communication with them. It is your key to branding opportunities that you just can’t develop anywhere else. It is like having a commercial running for your business 24/7.
It’s all about your data and about making those personal connections
Your apps can be a data treasure trove that will allow you to personally market directly to them. If you are diligently collecting and analyzing all of the raw data that comes in, you will begin to understand your customers and to really uncover what they want from you. Once you make that discovery, you simply need to deliver what they want better than your rivals do. Use the data gleaned from your mobile app to fine tune your SEO marketing everywhere else be it at your website or out on your social media platforms. Once you can truly understand how important mobile apps are to the future of your company, the quicker you can begin to take advantage of the opportunity to drive more traffic and make more conversions.
-Written by Kevin Sawyer
SearchPro Systems
2021