When it comes to data and intel that will keep your business ahead of the competition, there can never be enough. In a recent report published by Buffer, they gathered together some little known stats about social media that will keep you out in front for good. Here is what they found taken directly from their research:
- Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91 percent of mentions come from people with fewer than 500 followers.
- The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks. Which of these six do you most closely identify with?
- Social Media Examiner’s annual survey of nearly 3,000 marketers leads to a ton of insights into how marketers think about social media and sharing.Interestingly enough, in a social landscape dominated by visuals, it is written content that most resonates with marketers. Over half of marketers (58 percent) claim written content is their most important form of social content. Visual content came in second (19 percent.)
- Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53 percent of users who tweet at a brand expect a response within the hour. The percentage increases to 72 percent for those with a complaint.
- TrackMaven analyzed over 1.7 million tweets to come up with data behind the best practices for earning a retweet. The best time of day to tweet for a retweet? After-hours, between 10:00 p.m. and 11:00 p.m. ET. This advice follows the Late-Night Infomercial Effect (share when share volume is lower, and your content has a greater chance to stand out), so it makes sense to see that engagement after hours would be highest. Track Maven also found that Sundays are the best day of the week to get retweets and that tweeting with the word “Retweet” or with all caps or exclamation points leads to more retweets.
- The Social Intelligence Report from Adobe analyzed over 225 billion Facebook posts from the past two years to come up with some data-backed recommendations for Facebook marketers. Their research on the best day to post pointed to a clear winner: Fridays, which receive more comments, likes, and shares than any other day of the week.
- It’s likely that a stat about the power of visual content is not surprising to you, but how about a stat of this magnitude? According to Social Bakers, 87 percent of a Facebook page’s interactions happen on photo posts. No other content type receives more than 4 percent of interactions.
- Social sharing site Shareaholic revealed an interesting split in the way that social media sites refer traffic back to a website. Turns out, the data points to social being a source of either quantity or quality. In terms of quantity, Facebook, Pinterest, and Twitter are the top three referrers of traffic. The Shareaholic study looked at a four-month period of data (December through March), covering more than 300,000 websites. In their study of engaged traffic, the lowest-performing sites for referral volume came out on top for engagement. YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate.
-Written by Kevin Sawyer