A well planned and crafted email campaign can be one of your most effective weapons for driving traffic and boosting your bottom line. Though it is often overlooked, email is, quite often, more effective than a social media campaign. Some recently gathered research compiled by Martechalliance shows just how formidable email can be for your company or business. The following is take directly from that published research:
- 35% of marketers send their customers 3-5 emails per week.
- 78% of marketers have seen an increase in email engagement over the last 12 months
- 4 out of 5 marketers said they’d rather give up social media than email marketing.
- 89% of marketers use email as the primary channel for generating leads.
- The average click-through rate was 6%
- 81% of B2B marketers say their most used form of content marketing is email newsletters
- 16% of all emails never make it into the inbox
- On average, B2B companies send one email marketing campaign every 25 days.
- 31% of B2B marketers say email newsletters are the best way to nurture leads
- 87% of B2B marketers say email is one of their top free organic distribution channels
- 90% of content marketers say email engagement is the top metric they track to measure content performance.
- 89% of all B2B email campaigns are sent from a company name.
- The second-most common technology B2B organisations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools
- 85% of B2B organisations use email marketing software to help with content distribution
- 93% of B2B marketers distribute content via email
- The average email open rate for B2Bs is 15.1 %.
- 31% or B2B marketers stated that the best way to nurture leads is via email newsletters
- More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.
- The single message autoresponder email had an astonishing 98% open rate and a 37% click-through rate
- Nearly 22% of all email campaigns are opened within the first hour of sending.
- 45% of internet users avoid opening emails from unknown addresses.
- 93% of B2B marketers use email channel for distributing content.
- 72%of customers prefer email as their main channel for business communication.
-Written by Kevin Sawyer
