When it comes to initial engagement, small businesses will use every weapon they can to draw in and engage a potential customer. Chatbots have become one of those weapons that have seen greater use of late. The reason seems obvious to many and that reason being that they work. In some recently published research, Userlike decided to find out how effective chatbots actually are with regard to customer engagement and moving them along the sales funnel. The following is taken directly from their published research:
-Written by Kevin Sawyer
