How email can be your secret weapon

Posted on March 17, 2023 in Online Marketing

With so much to be concerned about regarding your business, it can be easy to overlook a potential marketing weapon that can help your company immensely. One of those weapons is email. A well structured and consistently deployed email campaign can infuse new vibrancy into your business with regard to driving traffic and making those needed conversions. Some recently published research by Bloggingwizard highlights just how email just may turn into your secret weapon. The following is taken directly from that research:

  • When it comes to marketing, email still remains popular too. Although the popularity of email as a marketing channel has dropped slightly in the last few years, it’s still the 3rd most used marketing channel.
  • In fact, many studies have shown that it has the highest ROI of all marketing channels. A study by Litmus found that email marketing returns can be as much as $36 for every $1 spent on a campaign.

Email is the 3rd most used marketing channel in 2021

  • With tons of automation options available, email marketing campaigns can be quick and easy to execute making them a favorite amongst SMBs. According to Campaign Monitor, 64% of small businesses currently use email as part of their marketing strategy.
  • Click through rates for emails are quite high in comparison to other channels such as search ads. According to Constant Contact, the average email CTR is 11.8%.
  • If you’re keen to gain new customers and generate leads, email marketing is the way to go. According to a study published by McKinsey, email marketing is remarkably effective when it comes to customer acquisition. Compared to other popular acquisition channels like social media, email has proven to be as much as 40X more effective.

44% of marketers believe that increasing engagement rates is there #1 challenge

  • Emojis are a great way to make your emails stand out. According to Campaign Monitor, emails with emojis in the subject line have 50% higher open rates than those that don’t.
  • One way in which personalization can be achieved in your email marketing campaigns is by sending your email contacts birthday emails. Many companies do this, and it’s common to send personalized offers to customers on their birthdays. According to Litmus, birthday emails generate 3X more revenue on average than regular marketing and promotions emails.

27% of companies focused mostly on email personalization in 2021

  • Segmenting your email list into smaller sections based on information such as demographics and purchase history can be a great way to maximize the impact of your email marketing campaigns. According to Campaign Monitor, segmenting your emails can increase your revenue by as much as 760%.
  • Email marketing is all about trial and error. There isn’t one single formula to follow, you need to keep testing and adapting in order to get the highest possible return on investment. According to Campaign Monitor A/B testing, your email formats can help to improve conversion by almost 50%.
  • Although there are many benefits to email marketing, a surprising amount of companies aren’t planning to use it as part of their marketing strategy in the year ahead. Hopefully, the industry continues to grow, and it may surge in popularity again in the future.

-Written by Kevin Sawyer