When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It has proven to be one of the most effective marketing strategies that companies can use to build their bottom lines. In some recently released research from DemandSage, it becomes quite clear why you need an aggressive video strategy. The following is taken directly from that published report:
- 73% of marketers are using live streaming videos globally.
- 54% of businesses are using videos on their landing pages.
- Product Demos are businesses’ leading type of B2B video advertising.
- 64% of customers globally make purchases after going through the brand’s social videos.
- 92% of marketers now say that videos are a very important part of their marketing strategy as of 2023.
- A favorable ROI was recorded by 87% of video marketers.
- 86% of video marketers claim that video is successful in generating leads.
- In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content on the internet.
- 86% of marketers are using videos as a content marketing tool.
- Since 2016, there has been a 25% growth in firms embracing video as a marketing strategy.
- 94 percent of marketers claim that video has improved customer knowledge of their goods or services.
- To understand more about a product or service, 96% of consumers have seen an explainer video.
- 73% of users said they prefer watching short-form videos when they want to learn about a product or service.
- 88% of respondents claim that seeing a brand’s video influenced them to purchase a good or service.
- 78% of consumers claim that seeing a video influenced them to buy or download a piece of software or program.
- Online videos are seen by people on average for 19 hours each week. (This is a startling 8.5-hour increase each week over the previous four years and an increase of 1 hour each week compared to the previous one year)
- Wyzowl’s 2023 survey shows people watch an average of over 2.5 hours of video content every day.
- According to the Wyzowl survey, 88% of video marketers want to integrate YouTube into their video marketing strategy for 2023, while 68% want to include LinkedIn.
-Written by Kevin Sawyer
