If there is one glaring neglect for many small businesses, it just may be their visual marketing strategies. The challenge seems to be that the majority of small businesses don’t do any visual marketing at all. Because of this, far too many are hurting their bottom line with the potential for leaving money on the table. In some recently published research data, Wyzowl starkly demonstrates why a small business needs to throw everything they have into long term visual campaigns. The following comes directly from their published findings:
- A huge proportion of marketers (92%) continue to value video as an ‘important part’ of their marketing strategy. 86% of businesses use video as a marketing tool.
- 16% of non-video marketers don’t use video for marketing as they don’t know where to start with creating video. 13% of non-video marketers say they don’t use video for marketing as they don’t feel it’s needed.
- However, 79% of non-video marketers say they expect to start using video as a marketing tool in 2022 (10% more than last year.)
- 18% of video marketers said they used video for the first time in 2021. (down from 24% in 2020.) 38% said it was because it had become quicker and less time-consuming to create video. 27% said it was because video had become more affordable. 22% said they had become clearer on the ROI of video and this had given them confidence to invest.
- Companies create a broad range of different videos. 42% mostly use live action video, 33% primarily use animated videos and 15% mainly use screen recorded videos. The most commonly created types of video are explainer videos, but video is used incredibly widely, for an ever-increasing number of goals.
- 62% of people say video marketing success is determined by the engagement their videos get – including shares, likes and comments. 60% of people say leads/clicks are the main determining factor of video marketing success. 44% of people say brand awareness and PR are their criteria for video marketing success. 41% of people say customer engagement and retention are their primary measuring sticks for video marketing success.
- 81% of marketers say video has helped them directly increase sales. 86% of marketers say video has helped them generate leads. 87% of marketers say video has helped them increase traffic. 94% of marketers say video has helped them increase understanding of product or service.
-Written by Kevin Sawyer
