Is your ecommerce up for the holiday challenge and is it strong enough to overtake your competitors moving forward? These are serious considerations considering that, in this current economy, a small business needs every advantage it can generate. The state of ecommerce continues to shift and evolve but there can be no denying its impact on your business. Some recently released research published by eommerceguide, will allow you to see just where your efforts may need to improve. The following is taken directly from that published report:
- Mobile commerce keeps growing. In 2021, $3.56 Trillion in retail ecommerce sales were made from mobile users (Statista). Ecommerce sites have been optimizing the mobile experience to increase their online sales for years.
- 58.4% of internet users buy something online every week. The current categories with more spending are consumer electronics ($988.4 billion) and fashion ($904.5 billion). (Datereportal).
- According to companies, retail sales revenue from physical stores are almost equal to their digital sales (Shopify). As a result, brands are investing in omnichannel tools that will help them sell anywhere.
- Customer experience is the most crucial area that brands are focusing on to adapt to the economic recession, address the shift to ecommerce, and embrace digital transformation (WARC). The reason: 62% of online shoppers say that past customer service significantly influenced their purchase decision (Shopify).
- 85% of businesses believe they offer personalized experiences, but only 60% of consumers agree that they receive it (Twilio).
- 52% of online shoppers are attracted to brands that share their values. And 66% of them to brands that are transparent with the sources of their materials, their company culture, and how they treat their employees (Accenture).
- 57% of consumers are increasingly concerned with how brands use their personal information. While 44% are OK with brands they like using personal data to deliver relevant content and offers (Shopify).
- 70% of consumers like personalization, as long as brands are using data they’ve shared directly (Twilio).
- Following a brand on social media is the third most common interaction between customers and brands. And more than 40% of working-age internet users use social media to research brands and products—this percentage rises to more than 50% for online shoppers between 16 to 24 years old (Datereportal).
-Written by Kevin Sawyer
