Is your SEO really good enough to win? Is it strong enough to increase sales and stay ahead of the competition? Nothing is more effective than a sound and consistent SEO strategy for placing your business in a position to dominate and succeed over the long term. Knowing what is working, and what is not, can be a defining factor in your success. In some published research done by Hubspot, getting a handle on those concerns may have become clearer. The following is taken directly from that research:
- Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. (HubSpot State of Marketing Report)
- 69% of marketers invested in SEO in 2021. (HubSpot State of Marketing Report)
- Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot)
- Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. (HubSpot State of Marketing Report)
- 71% of marketers say using strategic keywords was their number one strategy for SEO. (HubSpot State of Marketing Report)
- Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. (Unbounce)
- Customers are around four times more loyal to eco-friendly businesses. (Net0,)
- Consumers are most frustrated with inconsistent brand messaging. (MoEngage)
- 39% of B2B buyers want self-serve options. (Statista)
- 52% of voice-assistant users say they use voice tech several times a day or nearly every day. (The Smart Audio Report)
- 64% of SEO marketers call mobile optimization an effective investment. (HubSpot Blog Research)
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot)
- As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (Edison Research)
-Written by Kevin Sawyer
