Is your SEO good enough to win?

Posted on February 21, 2022 in internet marketing, Internet Marketing Company, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, SEO Services, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, Video Search Engine Optimization, Video SEO, web video marketing, Web Video Production

Is your SEO really good enough to win? Is it strong enough to increase sales and stay ahead of the competition? Nothing is more effective than a sound and consistent SEO strategy for placing your business in a position to dominate and succeed over the long term. Knowing what is working, and what is not, can be a defining factor in your success. In some published research done by Hubspot, getting a handle on those concerns may have become clearer. The following is taken directly from that research:

  • Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. (HubSpot State of Marketing Report)
  • 69% of marketers invested in SEO in 2021. (HubSpot State of Marketing Report)
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot)
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%.  (HubSpot State of Marketing Report)
  • 71% of marketers say using strategic keywords was their number one strategy for SEO. (HubSpot State of Marketing Report)

how do you measure the success of your SEO strategy

  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. (Unbounce)
  • Customers are around four times more loyal to eco-friendly businesses. (Net0,)
  • Consumers are most frustrated with inconsistent brand messaging. (MoEngage)
  • 39% of B2B buyers want self-serve options. (Statista)
  • 52% of voice-assistant users say they use voice tech several times a day or nearly every day. (The Smart Audio Report)
  • 64% of SEO marketers call mobile optimization an effective investment. (HubSpot Blog Research)
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot)
  • As of 2020, 62% of Americans said they have used some kind of voice assistance technology. (Edison Research)

-Written by Kevin Sawyer