Is your social media marketing really working?

For a small and growing company, nothing could be more important than a solid social media marketing strategy. The social media scene,  however, can be an elusive and ever changing and it becomes a huge challenge to stay abreast of where your business needs to be. In some recent research released by Sprout Social, it seems that your social media strategy may need to pivot. The following is taken directly from that published report:

55% of consumers learn about brands or companies on social media


how the use of social media has increased and changed over time

stats on creating a positive customer experience on social media

Expected shifts in social media budgets

important sources of data, including social media, for company business decisions

-Written by Kevin Sawyer