Social media marketing is a must have for any business regardless of size. The challenge continues to be one of flexibility and adaptation. Having the proper intel regarding social media platforms as well as where social media currently is can give you the edge you must have. In some recently published research by Hubspot, it becomes much easier to get a handle on where your social media marketing is and where it should be going. The following stats come directly from that published data:
- 71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
- 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say they agree. (Smart Insights)
- 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. (Buffer)
- Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. (PWC)
- Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. (Adobe)
- 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand’s social media. (Curalate)
- Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide. (Statista)
- In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer)
- 54% of social browsers use social media to research products. (GlobalWebIndex)
- Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)
- 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)
- Millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes. (World Economic Forum)
-Written by Kevin Sawyer
