Is your social media strategy really working?

Without a strong social media vision for your company, you may find yourself constantly scrambling to keep up with your rivals. The majority of your customers are out there so there must be some manner of strategy designed to reach them and drive them to you. Understanding the social media landscape is crucial and some new research from rizenmetrics reveals the crucial information needed to determine if your social media strategy might actually be working. The following is taken directly from that released report:

  • 56% of small businesses are making social media a priority
  • 25% of businesses said that video content is producing more social media engagement than other content
  • 17% of small businesses say that a lack of financial resources is their biggest challenge in continuing their social media marketing efforts
  • 63% of social media marketers are focusing on original content to build brand awareness and become an industry leader
  • Post-pandemic there has been a shift in focus from Facebook to TikTok and LinkedIn marketing campaigns
  • 56% of business owners now say that social media marketing is a priority, compared to 49% pre-pandemic

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  • People across the world spend an average of 2 hours and 27 minutes a day on social media (2 hours and 14 minutes a day in America).
  • 90% of marketers and businesses say social media marketing has increased their exposure. 75% say it increased their traffic.
  • Around 70% of online shoppers look to social media to discover products and services.
  • 84% of consumers who watched a brand’s video were convinced to make a purchase or subscribe to a service.
  • 71% of users who had a good social media experience with a brand or business are likely to recommend it to others.
  • Visual content is more likely to be shared across social media channels.
  • 74% of social media users share video content from brands.
  • 21% of consumers are more likely to purchase a product or service from a brand that they can reach on social media.
  • 51.6% of social media users are men.
  • 48.4% of social media users are women.

-Written by Kevin Sawyer