Local SEO more important than ever

People are staying closer to home more than ever now which is why your local SEO is going to be more important as the new year plays out. Making sure that your local SEO is as strong as possible must be a priority for your business as you move forward. It is just as important to understand what is happening with local SEO so that you and your teams can make your presence as strong as it can be. The following is some recent intel from all over that can guide you toward local dominance:

  • 18% of all local searches done on mobile devices lead to a sale within a day. (Google)
  • 72% of consumers who did a local search visited a store within 5 miles. (WordStream)
  • 30% of mobile searches are related to a location. (Google)
  • 28% of searches for something nearby result in a purchase. (Google)
  • Local searches lead 50% of mobile visitors to visit stores within one day. (Google)
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land)
  • 86% of people are using Google maps to find directions to a location. (Google)
  •  61% of marketers say improving SEO and growing their organic presence is a high inbound marketing priority. (HubSpot)

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  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google)
  • 71% of B2B researchers start their research with a generic search. (Google)
  • Medium-sized companies and enterprises are more rely on content development and SEO to increase and maintain their search presences. (BrizFeel)
  • 72% of marketers agree that relevant content creation is the most effective SEO tactic. (Ascend2)
  • 48% of 1,200 global digital marketers say on-page SEO is one of the most effective SEO tactics. (Advanced Web Ranking)
  • 93% of all internet traffic comes from a search engine. (Forrester)
  • The average load time for a web page is 3.21 seconds, and the bounce rate increased to 38% by the time it hit 5 seconds. (Pingdom)
  • Having a video thumbnail in the search results can double your search traffic. (Visibility IQ)
  • 90% of internet searchers didn’t have any brand in their mind before starting their search. (Google)
  • SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as direct mail or cold-calling. (Google)

-Written by Kevin Sawyer