Online marketing can be tricky enough but without the proper data and research, your efforts can be downright disastrous. You and your teams work hard enough on your SEO, social media and branding strategies to have them fall by the proverbial wayside because you really didn’t know what was going on. So, in that spirit, here is some of the latest marketing stats that should help out immensely.
- 72% of consumers who did a local search visited a store within five miles. (Wordstream)
- 30% of mobile searches are related to a location. (Google)
- 28% of searches for something nearby result in a purchase. (Google)
- Local searches lead 50% of mobile users to visit stores within one day. (Google)
- 50% of search queries are four words or longer. (Wordstream)
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot )
- 70-80% of search engine users are only focusing on the organic results. (MarTech)
- 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona)
- By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus)
- B2B ecommerce sales are expected to outgrow B2C ecommerce sales by 2020. (Ecommerce Platforms)
- 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot)
- One in ten blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot)
- Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. (HubSpot)
- B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month. (HubSpot)
- B2C companies that blogged 11+ times per month got more than four times as many leads than those that blog only four to five times per month. (HubSpot)
- Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts. (HubSpot)
- 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved. (Lyfe Marketing)
- 88% of businesses with more than 100 employees use Twitter for marketing purposes. (Statusbrew)
- User-generated content on social networks has a 4.5% higher conversion rate. (Sprout Social)
- 86% of consumers prefer an authentic and honest brand personality on social networks. (Sprout Social)
- About 3.03 billion people are on social media around the globe. (BrizFeel)
- Only 5% of Internet-using adults say they have a lot of trust in the information they get from social media. (Pew Research Center)
Marketing research originally published by Hubspot.
-Written by Kevin Sawyer
