The importance of being mobile ready cannot be stressed enough. Too many small businesses are not utilizing mobile marketing enough and many have not considered mobile marketing at all. Smartphones have become such an integral part of every day life for so many that a small business must reach them there or their future success is surely in peril. Mobile marketing must become as important a factor for your business as is your SEO, website, social media and video marketing. In some recent research published by Bluecorona, the numbers are staggering. If your online marketing has yet to go mobile, you are already way behind. The following is taken directly from that research:
- Almost 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when looking for information online. (Google)
- 75% of smartphone users expect to get immediate information while using their smartphone. (Google)
- 77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. (Google)
- Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire)
- 60% of consumers click on mobile ads at least weekly. (Business Wire)
- 54% of all mobile brand experiences are video or image-based (Google)
- 89% of people are likely to recommend a brand after a positive brand experience on Mobile (Google)
- 89% of people on smartphones are using apps, while only 11% are using standard websites. (Disruptive Advertising)
- 80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions. (Google)
- More than 50% of videos are watched on mobile (Ooyala)
- Mobile can fast-track time to purchase by 20% through facilitating efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases (Google)
- Over 40% of online transactions are now done on mobile (Google)
- Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago (Google)
- 91% of smartphone owners purchased or planned to purchase something after seeing an ad they described as relevant (Google)
- When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they had a positive experience (Google)
- 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase (Google)
- 35% of people who searched on their phone spent more than they expected in the store (Google)
- Mobile marketing can accelerate time to B2B purchase by 20% (Boston Consulting Group)
- More than 90% of buyers reporting a superior mobile experience say they are likely to buy from the same vendor again, compared to only 50% of those who had a poor experience
- Users spend 25% of their total offline and online media consumption time on mobile, yet advertisers only devote 12% of their budgets to mobile (Boston Consulting Group)
- Leading marketers are more than 3X as likely as the mainstream to be significantly increasing their investment in mobile customer experience (Google)
- 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce)
- 71% of marketers believe mobile marketing is core to their business (Salesforce)
- 1% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto)
- 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one-second delay in site load time, conversions fall by 12% (Google)
- 7% of users say they won’t recommend a business with a poorly designed mobile site (socPub)
- A delay of one-second in mobile page response can reduce conversions by 7%. (99 Firms)
- 54% of people say that their frustration increases as the load time for a brand’s mobile site increases.
-Written by Kevin Sawyer
SearchPro Systems
2024