A business today, regardless of service or profession, needs a strong online presence. If people are not visiting your website, you will struggle to succeed. Your online presence is now a huge part of your revenue each year in case you haven’t already noticed. Any edge you can get over your rivals is worth the investment. If you want to grow, there are a few strategies that can be put into action today.
- The key to it all is, of course, your SEO marketing strategies. SEO has become crucial to business success these days and must be continuously perfected and deployed. You know what your SEO means with regard to content and such. But, the real importance lies in the technical aspects of it all. You need the search bots and spiders to be able to find you quickly and easily. Such things as your XML map and the entire architecture of your site needs to be tight and as near perfect as possible. This is critical to improving your visitor’s experience and will ease navigation and make the content you need them to find immediately available to them as well as to the search bots.
- Your blog and your overall content production and distribution, too, is a critical factor in your SEO success and online presence. People hear this many times but, sadly, many still are not getting their content mix where it needs to be. What has been proven time and again is that sites that have a great and engaging blog generate more traffic and make more conversions that those sites that don’t have a regularly update blog. Articles and videos that are informative and engaging is what drives traffic. Continue to share and accumulate those backlinks. The backlinks tell everyone that you are an authority and are trusted. Content will forever be the king of all your SEO marketing efforts.
- Finally, to dominate your industry, and your rivals through your SEO, you need to invest some serious time in keyword research. Search has changed as Google continues to refine a system by where searches are almost conversational. Phrases and words that will enhance the ability for people to find you will be an investment in your future that you can’t ignore or leave to another day.
-Written by Kevin Sawyer
