Driving traffic is the lifeblood of both your marketing efforts and your business. Whether you are trying to drive new customers or clients to your website or physical location, there can seem times when you believe you have no more options left. For those times when you just feel stuck, here are more than a few ways you can invigorate your traffic strategy and results.
- Advertising is always a solid and proven way to drive traffic pretty much whenever you need it. This includes display ads, social media ads and paid search ads.
- Always have a direct link to your site at all of your social media profiles.
- Running contests at your social media sites are a proven way to drive traffic and there must always be calls to action at all of your platforms.
- Post in social media groups and publish and promote your content everywhere.
- Offer special deals and discounts through email campaigns and at your social media sites.
- Improve your headlines. Understand how to write effective ones.
- Pursue and cultivate as many influencers as you can. They will help spread the word.
- Stay on top of your SEO efforts and continuously upgrade and optimize your site especially for mobile users.
- Boost your website’s performance. Speed and ease of navigation is everything.
- Have a stronger keyword and key phrase strategy.
- Get involved with a relevant blogging community and have a strong presence at all industry or professional forums.
- Have strong inbound links and encourage others to guest blog at your site and social media platforms.
- Be a guest blogger at relevant sites.
- Have a YouTube channel.
- Use more video and images in your marketing efforts.
- Host some webinars and create a regular podcast.
- Begin and sustain an email newsletter.
- Learn how to create both content that will be shared and content that can go viral.
- Start social media dialogues and respond to all comments be them good or critical.
- Network at every opportunity and take opportunities presented for public speaking.
- Create and market exclusive incentives to only those customers who shop at your physical locations. Have tons of motivational incentives all over the store. Don’t give them an excuse not to buy.
- Post reviews, especially video testimonials, from satisfied customers and clients.
- Write a book and send out regular press releases.
-Written by Kevin Sawyer
