Your content is your lifeline to new customers and lies at the heart of your SEO marketing strategies. The scenery has changed in the content marketing jungle of late. No more do the prizes go to those who are just cranking out below average content as long as there was plenty of it. Now, quality and exposure is everything.
You must be engaging potential traffic and you must be doing it across as many channels and outlets as you can. More than ever before, potential customers are relying on the web to provide them with both the education and the information they want and need. If you are not there for them, they will be going somewhere else.
There was a time when you could publish just about anything and it would drive some considerable traffic. But, because there is simply so much out there, you must stand out and that means quality. Content, as always, must be engaging and useful and must bring added value into the lives of your potential customers. If it is not doing these things, you need to reformulate your entire SEO marketing strategy.
Great content, however, is only the first step in the overall plan. Next, you must promote and sell your content. There are plenty of tools and professional SEO marketing firms out there that understand where all of this is going if you don’t feel that you or your staff is up to it. Also, repurpose content that has been working well for you. Try and build on that success and establish yourself as an authority on that particular subject or genre.
Remember that your content can take the form or articles, infographics and videos. Mix it up and keep things fresh. You just never know what might work so try everything and keep quality and engagement at the forefront of your efforts.
-Written by Kevin Sawyer