Need to up your video game?

Posted on February 22, 2021 in internet marketing, Internet Marketing Company, Local Internet Marketing, Marketing, Mobile, Mobile SEO, Search Engine Marketing Services, Search Engine Optimization, SEO, SEO Services, Social Media, Social Media Management, Social Media Marketing Services

One of the most valuable weapons with regard to your online marketing is video. There can no  longer be any doubt. If video is not a big part of your overall game plan then you might as well just pack up and go home. But where to begin? What to focus on as you craft a strategy? How to up your current video game because little is happening with regard to response? Not only can a professional firm help, but here is some current intel that will give you an idea regarding directions you may want to go:

  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 75% of all video plays are on mobile devices. (eMarketer)

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 85% of consumers want to see more video content from brands. (HubSpot)
  • 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)

-Written by Kevin Sawyer