Not all SEO strategies are created equal. In the ever shifting winds of SEO, you get what you pay for and, more importantly, you get what you plan for. These days, you will need qualified and experienced people familiar with the intricacies of SEO if you are to have success with a long term plan for your business.
The amateurs can be spotted a mile away by someone who is familiar, at least somewhat, with the challenges of creating a long term SEO strategy. You can no longer afford to hire on the amateurs. The future survival and growth of your business is too important. If you think you can cut corners, or pay for amateurs, you will need to think again.
You know what you want to do and you need professionals to carry it out. Find a firm that has been around for a while. They will have assembled a team that knows how to achieve success and one that keeps up with the ever shifting whims of the search god Google. Because of the continuous time you will have to spend away from your day to day business operations to tend to the amateur, it will turn out to be more cost efficient in the long run to just use professionals in the first place.
The most important reasons to turn your SEO strategies over to a professional firm are the two linchpins of SEO success which are content and quality backlinks. If you need to end up at the top of any SERP, these are the two most critical factors in your success according to the search gods at Google. There is a tremendous amount of effort and planning involved with regard to content and links. Your content must be fresh and engaging, as well as dozens of other things, and your backlinks have to be carefully nurtured so that they are of the best quality. All of this takes a tremendous amount of time and expertise.
All of this will include the time it takes to troubleshoot certain challenges that will crop up in your SEO strategy. Especially if it includes a formal social media marketing strategy. Do you have the time or the expertise to deal immediately with those problems and challenges? Will you know what to do to make things right? In the end, proper and professional SEO planning is not a cost but an investment in your company’s future.
-Written by Kevin Sawyer
