It always seems like the odds are never with the small business owner. You likely don’t have the resources, or the budget, to truly battle your major rivals but there are ways to drive traffic and dominate your competition. It takes some time, and much effort, but the results will boost your SEO efforts and begin to drive traffic like you have never seen before.
- You know by now that you need a dedicated team of SEO marketers in your fold or you need the services of an outside firm with the experience and the skill to do what needs to be done. Too many small business owners are trying to do their SEO marketing, and their social media marketing, all by themselves. Those that are, sadly, are failing. The SEO world these days is extremely complex and is a full time and ongoing effort.
- Head out to Facebook first. It is the proverbial gold mine of traffic opportunities. If you are not actively marketing out there already, then you are way behind. Try doing some re-marketing. This can also be done out at Twitter. There is a Facebook app that you can download that will allow you to continue to market to those Facebook accounts that have previously been to your site. Also, get your email strategy together and begin to email blast all Facebook accounts with an email attached to their profile.
- Build that email list and market to it as often as you can. Your blog, your content, as always, is everything with regard to your SEO and being able to drive significant traffic. Recent research suggests that if you post at least ten articles or video content every week, you will see your traffic soar in the neighborhood of 300%. Also, with content, your headlines are your traffic lines. Over 80% of people will read a headline but never bother to read the article so your headline needs to engage them and drive them to your site.
- Make sure your site is as SEO optimized as it can be. Make it easy for the search bots and spiders to crawl your site. Work out an exchange of blog articles with another business where the two of you may be compatible. It will open up a whole new audience for you. Finally, get something continuous going like a webinar series or a contest. Keep them engaged. Keep them coming back.
-Written by Kevin Sawyer