Does the design of your company’s website really matter? Actually, the design of your website can be crucial with regard to your company’s overall growth and success. Unfortunately, too many small businesses take a do it yourself approach which can actually be hurting them with regard to instilling confidence in potential customers. Some recent data and research released by review42, reveals just how web design influences visitors. The following is taken directly from that published research:
- According to web design statistics, 94% of first impressions are design-related.
- Visitors need only 2.66 seconds to focus on a key area of a website.
- 75% of consumers base their opinion of an e-commerce website on design alone.
- A superb overall UX design can boost website conversion rates up to 400%.
- Design statistics show 47% of users expect a web page to load in two seconds.
- 94% of online shoppers don’t trust outdated or poorly designed websites.
- A good business web design should include custom content – it will improve 82% of users’ trust in the company.
- 52% of consumers base their business loyalty on page loading speed.
- A good website layout idea is to include video content – it’s 53 times more likely to land on the first page of Google. A quarter of all Google searches have video content.
- Adding a video in a blog post can boost organic traffic by 157%.
- 72% of users expect companies to have a mobile-ready website design.
- 53% of mobile users leave a website if it takes longer than three seconds to load.
- 57% of consumers wouldn’t recommend a website if it doesn’t have a mobile-friendly version.
- According to design statistics, page loading time affects the purchase decision of almost 70% of online shoppers.
- 88.5% of users cite slow loading as the top reason for leaving a website.
- Given 15 minutes, 59% of people would prefer browsing beautiful and well-designed websites instead of ones with simple and plain design.
- More than a third (38%) of visitors will leave a page if the layout or content is unattractive.
- According to web design statistics, 65% of marketers believe using visual assets is essential for conveying a brand.
- Web design stats show 70% of people look at lists with bullet points, while 55% look at lists without bullets.
- 73.1% of consumers will leave a site with non-responsive design.
- 84.6% of web designers cite crowded web design as the biggest mistake SMBs make.
- 44% of visitors will leave a company’s website if it lacks contact information.
- 41% of consumers will stop engaging with a page if the content is too long
- Increasing the website loading speed by a single second increases conversions by 27%.
- Clutter can destroy an otherwise great web design – if the number of elements on a page increases from 400 to 6,000, conversion rates drop by 95%.
- According to web design stats, personalized CTAs in the form of a button convert better than images – 6.5% vs. 2.6%.
- Mobile users believe websites with bad UX make them less likely to return or recommend them. Almost 50% won’t return to such sites.
- According to web design stats, 54% of users believe too many ads on a website are the barrier to quality user experience. A study by Adobe shows 54% of users cite “appeals to my design sensibilities” as a significant factor of their user experience.
-Written by Kevin Sawyer
