PPC may be the answer to sluggish traffic

There seems to be no better time than the present to re-evaluate your current pay per click strategies. Or, if your company has yet to explore the potential of PPC, now could be the time to take advantage of that type of customer engagement. There are advantages to PPC that could very well give your business that quick boost it may be needing right now. In some recently published research data by 99Firms, it seems that it could be an ideal time to crank up a new PPC campaign. The following comes directly from that published research:

  • 62% of marketers plan to increase their PPC budgets. According to nearly two-thirds of marketers, PPC budgets will continue to increase. In contrast, only 35% of marketers won’t make any changes in their PPC spending. As far as ad formats go, PPC advertising stats indicate that 49% of marketers plan to invest more in social ads, while the percentage of those who will increase investments in text ads sits at 60%. (Acquisio)
  • 45% of small businesses use PPC advertising. A study from Clutch revealed that 45% of small business owners rely on PPC advertising even though their investments in PPC account for only 30% of their marketing budgets. (Clutch)
  • Paid search accounts for 39% of marketers’ budgets.PPC advertising statistics from a recent study indicate that paid search is one of the top digital marketing channels. Paid search accounts for almost 40% of marketers’ total budgets, followed by paid social which accounts for 18% of marketers’ budgets, and display advertising at 16%. (Marin Software)
  • PPC is a huge business driver for 74% of brands. Businesses that are already running PPC ads know how important they are in terms of revenue. 74% of them stated that PPC is a huge driver of business and accounts for a significant sales number. (Brainlabs Digital)

  • 52% of PPC clicks come from mobile. Mobile is responsible for 52% of PPC clicks. Additionally, 70% of paid search impressions come from mobile too. If you already haven’t, now is the high time to capitalize on mobile. (Marketing Dive, BizTraffic)
  • Over half of the shoppers that view/click on a paid advertisement call the business right after. Consumers that engage with pay-per-click ads are usually ready or close-to-ready to purchase. 52% of the potential shoppers that see or click on a PPC ad are highly likely to call a business.(Lyfe Marketing)
  • 75% of users click on ads as they help them find the information they need more easily. Some of the most interesting pay-per-click advertising statistics relate to the reason why people click on search ads. A study from Clutch showed that the vast majority of users clicked on an ad because it helped them discover the information they were looking for more easily. Roughly one-third of the study participants said that ads gave them a direct answer to their search query.(Clutch)
  • Native ads get 53% more views compared to traditional display ads. When considering what type of display ads to go for, you should take into consideration the latest PPC trends. For example, native ads not only attract more views but can also boost purchase intent by up to 18%.(NT Technology)
  • PPC visitors are 50% more likely to purchase something than organic visitors. Conversion rates relating to pay-per-click leads are 50% higher compared to ones funneled through organic search. This stat tells us that PPC advertising is not only effective in increasing website traffic but that it is also a powerful tool for converting visitors into customers.(WordLead)

-Written by Kevin Sawyer