SEO facts and stats you may have missed

Search engine optimization, or SEO, will continue to be your company’s best weapon in your online marketing arsenal now and long into the future. But where to begin? What do you need to know? Online marketing these days is a discipline best left to the professionals because of the amount of data and intel that constantly shifts and changes. If you are not keeping up, you are falling behind your rivals. Some recent intel and data compiled and released by HostingTribunal, illustrates how important it is to keep ahead of the shifting sands that are your marketing efforts. The following is take directly from that recently published intel:

• 53% of all website traffic is organic. (Search Engine Journal)

  By concentrating on keyword research and link building, you can achieve a higher ranking than paid search results. Focusing on page speed, web design, and user-friendly content is the key to organic traffic and internet search optimization. The reason is the new Google algorithm, which takes into account user experience metrics.

• 93% of users start their online journey with a search engine. (Junto)

  Think about this impressive number when creating your content. You need to adjust your perspective and work on your online presence.

•  53% of all website traffic is organic. (Search Engine Journal)

  By concentrating on keyword research and link building, you can achieve a higher ranking than paid search results. Focusing on page speed, web design, and user-friendly content is the key to organic traffic and internet search optimization.

• 50% of organic searches are long-tail keywords. (ProfoundStrategy)

  Long-tail keywords are often ignored by SEO strategists, but according to SEO stats from 2021, they comprise half of the total number of search queries. These keywords are used by people who know exactly what they need and have already decided to make a purchase.

• Nearly 91% of websites never get organic traffic from Google. (Ahrefs)

  According to SEO statistics from 2020, only 5.7% of a sample of 2 million new websites ended up in the top ten Google search results. The reason for this is poor backlinking, lack of keyword research, and no indexing. This can be a good starting point for implementing a successful SEO strategy.

• 300% more traffic comes from search engines than from social media. (Business2Community)

  Content is the key instrument for establishing a relationship with your audience. Social media branding is becoming more popular and many believe it is taking over. While some might argue that this strategy brings the right customers to your business, data is undeniable. SEO statistics clearly show that search engine optimization is more lucrative.

• 88%of users searching for a local business on their phone will visit it within a day. (Search Engine Watch)

  Potential customers searching locally do it for a reason. They made a purchase decision and simply need to find a physical store that has what they need. Once discovered, half of them will go to the store within the same day. Local business searches that result in a visit lead to a guaranteed purchase.

• 67% of customers read online reviews before making a purchase. (Sagapixel)

  Customers have access to numerous services, offering the same goods for similar prices. One thing that can convince them to buy a product is online reviews. Local search statistics reveal that reading a negative review can decrease the number of potential customers by a massive 70%.

• Nearly 51% of searches come from a mobile device. (Smart Insights)

  Web search stats reveal that the gap between mobile and desktop users is getting smaller, with the former outnumbering the latter. The reason for this is the frequent mobile device software upgrades, which make internet browsing easier. This shows the increasing need to create mobile-friendly content.

-Written by Kevin Sawyer