Search engine optimization continues to be the most valuable weapon any small business can use for long term online marketing success. The advantages of a solid and long term SEO strategy are many and it seems that, these days, a small business simply can’t grow without one. As another year comes to a close, Hubspot has compiled its annual report on where the state of SEO currently is and how it just may help your company exceed expectations for the coming year. The following is taken directly from that published report:
- Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. (HubSpot State of Marketing Report)
- 71% of marketers say using strategic keywords was their number one strategy for SEO. (HubSpot State of Marketing Report)
- Website is the #2 channel used in marketing, behind social media. (HubSpot State of Marketing Report)
- Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot)
- 64% of SEO marketers call mobile optimization an effective investment. (HubSpot Blog Research)
- Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista)
- Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot)
- Customers are around four times more loyal to eco-friendly businesses. (Net0)
- Consumers are most frustrated with inconsistent brand messaging. (MoEngage)
- 39% of B2B buyers want self-serve options. (Statista)
- 52% of voice-assistant users say they use voice tech several times a day or nearly every day. (The Smart Audio Report)
- 82% of marketers actively use content marketing. (HubSpot State of Marketing Report)
- Over 60% of marketers measure the success of their content marketing strategy through sales. (HubSpot State of Marketing Report)
- 70% of marketers are actively investing in content marketing. (HubSpot)
- 87% of video marketers say that video has increased traffic to their website. (Wyzowl)
- 80% of video marketers claim that video has directly increased sales. (Wyzowl)
- 46% of marketers who leverage short-form video consider it effective. (HubSpot Blog Research)
- 83% of video marketers say video has helped them generate leads. (Wyzowl)
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
- 95% of video marketers said they felt they’d increased understanding of their product or service using video. (Wyzowl)
-Written by Kevin Sawyer
