When it comes to search engine optimization, it is crucial to know what is working and what is not. In addition, it is equally crucial to your bottom line to know where potential customers are and what they are doing to find you. Once you an get a handle on consumer behavior and intent when it comes to search, the easier it will be to tailor your SEO efforts for maximum effect. Recently, Search Engine Jounal published some SEO research that is simply eye opening.
- 32.5 percent: The average traffic share the first Google organic search result gets. (Chitika)
- 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
- Over 40 percent of revenue is captured by organic traffic. (BrightEdge)
- 4 in 5 consumers use search engines to find local information. (Google/Ipsos MediaCT/Purchased)
- 18 percent of local smartphone searches led to a purchase within a day. (Google/Ipsos MediaCT/Purchased)
- 88 percent of users search on a smartphone, while 84 percent search on a computer/tablet. (Google/Ipsos MediaCT/Purchased)
- 54 percent of smartphone users search for business hours, 53 percent search for directions to a local store. (Google/Ipsos MediaCT/Purchased)
- 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings. (Google/Ipsos MediaCT/Purchased)
- >70 percent of consumers say it’s important to have directions and a call button in ads. (Google/Ipsos MediaCT/Purchased)
- 1.3: The number of times mobile searches for “where to buy/find/get” increased in the past year. (Think with Google)
- 65 percent of people use their phone in their I-want-to-buy moments. (Think with Google)
- 76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase. (Think with Google)
- 51.3 percent of internet users worldwide operate mobile and tablet devices, while 48.7 percent use desktops.(StatCounter)
- 15 percent of the millions of active US web users performed at least one or more searches in a day, 45 percent performed at least one query in a week, and 68 percent performed one or more queries that month. (Jumpshot/Moz)
- 79 percent of people took a relevant action on their phone prior to making a purchase. (Think with Google)
-Written by Kevin Sawyer
