Many small business owners believe that their websites are truly optimized to take best advantage of their SEO marketing efforts. But, are they really? Here’s a few things you need to think about if you really want the optimization that will drive traffic and make those conversions.
- You need to do a total strip down of your site. If the search engine spiders and bots can’t find you, then you are just wasting your time and money. Review your keywords and the positioning and type of content you have at your site. Are your keywords and content specific to your customer or client demographic? If not, your SEO will suffer.
- You must have certain objectives and goals and you must be measuring your ROI. If you don’t know where you are or where you are going, your rivals will soon bury you. You need to know how much traffic you are generating and from where and then you need a plan for boosting and growing those numbers.
- Don’t ignore your page titles. Are they strong and keyword laden? Are your metatags the same? Paying attention to your word count per page is also significant. Do you know what type of word count is drawing the traffic you want to drive? Also, it may be time to update your site maps for the search engines, especially for Google since, what they say goes in search, pretty much goes. Make sure your site maps are in both HTML and in XML. Also, don’t forget to be listed in every directory you can find.
- Finally, you must be constantly measuring and testing. Running A/B tests should e second nature to your SEO optimization efforts. You must know how your strategies are doing and if they are driving the results you are planning for. Every week you need to be evaluating your results and re-evaluating your SEO strategies. SEO changes constantly and you must keep ahead of that proverbial curve if you want to achieve the results you want.
-Written by Kevin Sawyer