Small biz to increase video marketing

Posted on January 8, 2021 in Online Marketing

Video has quickly become one of the best weapons in any marketing arsenal. As we move into the new year, there has been much intel released declaring that small business is prepared to increase its video marketing presence. For those that realize the importance of video marketing, there is no such thing as too much intel, In some gathered research from around the web, Brizfeel has released the following with regard to where video marketing is headed:

  • 20% of people will read the text on a page, but 80% of people will watch a video. (Mysmn)
  • Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  • 55% of people consume video content thoroughly. (HubSpot)
  • 43% of people want to see more video content from marketers. (HubSpot)
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen)
  • Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto)

  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe)
  • 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
  • 80% of consumers believe that demo videos are helpful. Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto)
  • Youtube remains the top content distribution channel to add to a marketing strategy (49-52%), within the next 12 months. (HubSpot)
  • 1.57 billion YouTube users watch about 5 billion videos on average every single day. (Youtube)
  • 64% of consumers say that watching a video on social media influenced them to make a purchase (Animoto)
  • 18 videos are published per month by businesses (Hubspot)

-Written by Kevin Sawyer