Social networking evolved into social media and this, now, has become a communication monolith. Social media marketing has begun to show some new trends and you and your business need to stay on top of these changes if you hope to compete well into the future. You know what platforms you need to be out on. You know that your social media marketing is crucial for your growth. To compete in the near future, you must adapt quickly.
- Facebook continues to dominate and lead the way among all social media platforms. However, there has been a major shift in their current demographics. There has been an almost 8% increase in the over 65 age group. Many experts are predicting a decline in the Millennial (18-24) demographic over the next few years.
- Your social media marketing advertising efforts must be as honed and as targeted as possible now. The demographics are there and you need to study them and apply them to your social media marketing efforts.
- For the most part, the 25-35 year old group continues to rule most of the social media platforms. However, despite this broad middle group, Instagram, Twitter and, certainly, Tumblr, seem to be trending toward and even younger demographic than what is currently there.
- Mobile has become vital to your survival and the top four messaging apps have dominated the scene allowing users to blend and craft their own experiences as well as to build a database of favorite brands. They care about your presence, these days, not how large or how small you are. It’s all about them and what you can do for them.
- You must use your big data to drive traffic and reach out to new customers. Social media sites have also begun to morph into search engines and nearly 90% of the potential customers out there listen to and are greatly affected by online reviews. Pinterest continues to gain ground and be a major player. As the site is dominated by young 30 something women with families, they tend to dominate the shopping venues and make most of the related buying decisions. At Pinterest, a potential customer sees your product and can be immediately transported to your site.
-Written by Kevin Sawyer