It all begins with a potential customer going out to a search engine and trying to solve a problem or to somehow improve their life. Billions of queries are made everyday at the search engines. Fine tuning your SEO must be an ongoing priority for your company. But, what do you really know about the search engines?
- 32.5 percent: The average traffic share the first Google organic search result gets. (Chitika)
- 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
- Over 40 percent of revenue is captured by organic traffic. (BrightEdge)
- 73 billion: The estimated number of phone calls that will be generated from mobile search alone by the end of 2018. (Acquisio)
- $72.02 billion: The estimated amount brands and agencies in the United States will shell out for SEO services in 2018. The amount is forecasted to rise up to $79.27 billion by 2020. (Borrell Associates)
- 4 in 5 consumers use search engines to find local information. (Google/Ipsos MediaCT/Purchased)
- 18 percent of local smartphone searches led to a purchase within a day. (Google/Ipsos MediaCT/Purchased)
- 88 percent of users search on a smartphone, while 84 percent search on a computer/tablet. (Google/Ipsos MediaCT/Purchased)
- 54 percent of smartphone users search for business hours, 53 percent search for directions to a local store. (Google/Ipsos MediaCT/Purchased)
- 4 in 5 consumers want ads customized to their city, zip code, or immediate surroundings. (Google/Ipsos MediaCT/Purchased)
- >70 percent of consumers say it’s important to have directions and a call button in ads. (Google/Ipsos MediaCT/Purchased)
- 65 percent of people use their phone in their I-want-to-buy moments. (Think with Google)
- 76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase. (Think with Google)
- 51.3 percent of internet users worldwide operate mobile and tablet devices, while 48.7 percent use desktops.(StatCounter)
- 15 percent of the millions of active US web users performed at least one or more searches in a day, 45 percent performed at least one query in a week, and 68 percent performed one or more queries that month. (Jumpshot/Moz)
- 79 percent of people took a relevant action on their phone prior to making a purchase. (Think with Google)
- 41 percent of large companies consider link building as the most difficult SEO tactic. (Ascend2/Conductor)
- Under 1 minute: The all-in time of the average Google search session (from the time of the initial query to the loading of the search results page and the selection of any results, plus any back button clicks to those SERPs and selection of new results.) (Jumpshot/Moz)
- 30 percent of all mobile searches are related to location. (Think with Google)
- 45 percent of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (Econsultancy)
-Written by Kevin Sawyer
