Telling the story of you and your company can be, perhaps, the most effective marketing tool you may ever have. It will drive traffic if you do it right and it will boost your SEO marketing efforts. The most successful companies out there these days are story tellers and they gently inform and persuade their potential customers. No hard sell, just an intriguing story.
People like to do business with people they like and even admire. That is the key to your story telling strategy. If you can get people to like you and to relate to you, you will have loyal customers forever. People tend to remember their favorite stories and everyone loves a good one. It builds positive memories and associations and that’s what you want. When people hear the name of your company, you want them to have a positive feeling about it. Even of they don’t remember everything about your story, they do remember that they liked you and have a positive feeling about you and your products or services.
One of the secrets to great story telling is that it tends to motivate people to action. A great story is a great call to action. Humor is a great weapon, too, and it always works. You must weave your story as a subtle call to action so that you are persuading them to visit your website or establishment and if the story is compelling enough you will have more business than you can handle.
The other great marketing advantage to telling your story is that it allows you to build solid and long lasting relationships that will develop and expand naturally over time. Relationship marketing is the key these days. You must forever be building relationships with customers and potential customers. They want to know you so make them want to know you.
-Written by Kevin Sawyer