Small businesses today can take immediate social media marketing advantage of Twitter and get those 140 characters working away like 140 of Santa’s most industrious elves. Many of the top brands out there are successfully leveraging the twittersphere to build their brands, drive traffic, and increase conversions.  Establishing you and your company is foremost so you […]

Google+ has been making a serious run at being a major player on the social media scene and will continue to do so. It would be in the best interest of your company and brand to, not only be out there, but to have a more effective strategy for attracting followers and driving traffic. Google+, […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

When it comes to social media, Facebook appears to be the king. Everyone, it seems is out there be they average people or brands looking to increase their engagement and propel their bottom line ever upward. The problem lately is that engagement numbers have been dropping like the proverbial lead balloon at Facebook. Have ads […]

The influence of social media on just about every aspect of our lives has become quite profound whether we want to embrace it or not. Can there be such a thing a social media burnout? Are businesses and entrepreneurs simply becoming lost in the shuffle of too much noise? According too some latest research, over […]

If your social media marketing strategy is not making a serious run at the female audience, you’re losing revenue. Big time. Women are far more active and engaged on social media than men are and research study after research study indicates that women make up to 85% of all buying decisions be them for themselves […]