Video is key on all platforms these days.

With a little TLC to your site speed, Google rankings could be on the rise.

Sara Beaudoin is the Marketing and Communications Manager for SearchPro Systems In the world of marketing, there are hundreds of thousands of ways you can advertise for your company, and of course, not all of them work.  The most important thing to remember in marketing is that you must adapt and stay current.  We already […]

Sara Beaudoin is the Marketing Communications Manager for SearchPro Systems Google has yet again, rolled out another new application, called Hotpot.  Hotpot combines local search with personalized search, as well as social search.  The goal is of course, to show users the most relevant results possible, as well as to decrease their search time.  The […]

Sara Beaudoin is the Marketing Communications Manager for SearchPro Systems. Once again, Google had adapted to stay up to date with other search engines and to minimize your search time.  Google may have been a bit behind other search engines on this one, but they have launched Instant Previews.  When logged into your Google account, […]

Sara Beaudoin is the Marketing and Communications Manager for SearchPro Systems. Google has rolled out yet another advancement.  When users search for select items, they may see a new feature at the top of their results page.  When searching for ‘Chocolate,’ for example, users will see a section labeled “Related searches for chocolate:”  In this […]

Sara Beaudoin is the Marketing Communications Manager for SearchPro Systems It’s frightening to think about, but Christmas is right around the corner, and many people have already started Christmas shopping.  What this means for consumers is sales, sales, sales and spend, spend, spend.  What it means for business owners is sales, sales, sales and marketing, […]

Sara Beaudoin is the Marketing Communications Manager for SearchPro Systems. As always, Google is constantly searching for new ways to improve, and the latest improvement is Boost.  Boost is a pay-per-click advertising solution that many local businesses may want to pay attention to.  Boost would show users a box at the top of each search […]

Google Instant has been underway for several weeks now, and so far, all is well.  It works well in aiding users to locate what they’re searching for more quickly, it reduces misspelled search queries, and it shows location specific results.  Although users have the option to turn Google Instant off, I don’t see why many […]

Sara Beaudoin is the Marketing Communications Manager for SearchPro Systems. Recently, GAP changed their logo from the traditional blue box to a new, more modern logo.  Almost immediately, GAP fans and followers voiced their opinions and their distaste for the new logo.  Thousands of people commented on Facebook and Tweeted on Twitter, saying things like […]