Time to crank up your social selling?

As the world begins to tiptoe back out into some manner of normalcy, many are still relatively confined and politicians continue to make it difficult for many businesses across many industries to get up and running again. Now may just be the perfect time to crank up a little social selling.The social selling strategy is, basically, the ability to reach out and target individual niches, build lasting relationships, and making the most of the enormity of their social contacts and expanding networks.

In a recent marketing survey and report, Florida based customer and subscriber relations company, Optinmonster, gathered together statistics from around the world regarding the effectiveness of social selling. The following is taken directly from their research:

  • 78% of salespeople engaged in social selling are outselling their peers who aren’t.
  • 31% of B2B professionals say that social selling has allowed them to build deeper relationships with clients.
  • 76% of buyers are ready to have a social media conversation with potential providers.
  • 92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader.
  • 53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight, easily done through social media.
  • Social sellers are 51% more likely to achieve sales quotas.

  • Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers.
  • 84% of C-Level executives use social media to make purchasing choices.
  • Social media has a 100% higher lead-to-close rate than outbound marketing.
  • 66% of marketers that spend at least 6 hours on social media per week have gotten more leads.
  • 90% of all marketers say social media marketing has increased their business’ exposure.
  • 91% of retail brands are using at least 2 social media platforms.
  • 84% of CEOs and VPs say they use social media to help make purchasing decisions.
  • Customers report spending 20%–40% more money on brands that have interacted with them on social media.
  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

-Written by Kevin Sawyer