These days, things seem to shift just as your business seems to be gaining momentum. Both the current economic conditions, as well as ever changing consumer behavior, can make a marketing strategy seemingly obsolete even before you get to deploy it. One vital part of your marketing strategy is video as its role will only continue to grow in importance. Some recently published research from MotionCue reveals why now just may be the time to rethink your video strategy. The following is taken directly from those published findings:
- 76% of our respondents said that product/service explainer videos help them make a buying decision.
- 59% of consumers spent a quarter or more of their time on social media watching videos.
- 69% of consumers said that video testimonials/reviews help them make a buying decision.
- 63% of consumers said that video keeps brands top of mind.
- 68% of consumers said they watch video content on their mobile phones.
- 59% of marketers said that video marketing showed a positive ROI
- 65% of marketers said they want to build awareness for their brand, and 64% said that video helped them achieve that.
- 50% of marketers said that video helped them get new customers.
- 55% of marketers said they want to increase engagement, and 60% said video helped them with their goal.
- 62% of respondents found employee training videos useful for their business.
-Written by Kevin Sawyer
SearchPro Systems
2023