Your search engine optimization strategy needs to be flexible enough to keep up with all of the latest data and changes that are happening on an almost weekly basis. As your SEO marketing is a full time and ongoing endeavor, is is important to have the latest data at hand so that you and your business can make the decisions that will keep your brand at the forefront of the consumer radar as well as staying ahead of your rivals. Here is some of the latest SEO research released by Hubspot that should help you to make clearer and more informed decisions. The following stats come directly from their latest findings:
- 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
- Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
- Organic SERP clickthrough rates are higher for long-tail keywords (three to four words) than generic keywords (one to two words) by between 3 to 5%. (Smart Insights, 2018)
- Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018) Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
- 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
- The percentage of searches with the SERP element Local increased from 2016 to 2019 from 15% to 39%. (Jumpshot, 2019)
- 82 percent of smartphone shoppers conduct ‘near me’ searches. (Search Engine Land, 2018)
- 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day. (PWC, 2019)
- Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019)
- Page speed optimization is the #1 technical SEO tactic used to improve site performance. (HubSpot, 2020)
- Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Smart Insights, 2018)
- 52% of web traffic worldwide is mobile. (Statista, 2020)
- Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
- More than 46% of Americans will check their smartphones before getting out of bed. (Tech Times, 2017)
- Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)
-Written by Kevin Sawyer
