Video stats to get you fired up

Posted on March 9, 2020 in internet marketing, Internet Marketing Company, Link Building Service, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services

As the importance of video marketing continues to gain momentum, it is critical that businesses begin to embrace it as the potent weapon that it has become. As we move into this current year and beyond, the following recently collected research should get your marketing teams all fired up to establish your company as a leader that will not be trifled with.

  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • YouTube is the second most popular website after Google. (Alexa)
  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • Social media posts with video have 48% more views. (HubSpot)

  • 62% of people were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  • Facebook has over 8 billion video views per day. (TechCrunch)
  • 75 million people visit Facebook’s video platform every day. (Adweek)
  • Social video gets shared 1200% more than text and images combined. (Wordstream)
  • Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 25% of companies publish videos every week. (Buffer)
  • 85% of consumers want to see more video content from brands. (HubSpot)
  • 97% of marketers say video helped users gain better understanding of their products and services. (Hubspot)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)
  • Videos under two minutes long get the most engagement. (Wistia)
  • 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
  • 33% of viewers will stop watching video after 30 seconds, 45% by one minute, 60% by two minutes. (Ad Age)
  • 65% of viewers skip online video ads as soon as possible. (CNBC)
  • 93% of marketers use video. (SingleGrain)
  • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

-Written by Kevin Sawyer