Social media is one of the great ways to expand your brand and build a loyal and secure customer base. It is an ideal way to engage and fire up your core demographic in a way your other marketing strategies can’t. With nearly half the world and almost 70% of all Americans engaged in social media, being out there can easily mean a boost in a company’s bottom line. In fact, most research suggests that having a solid social media plan can actually boost profits over 20%.
- The majority of people out there, (around 80%) according to most research, would rather engage with a business through their content than to be directly advertised to. This is where your content marketing can play a huge part in driving traffic and securing those elusive conversions. Most people are spending almost four hours a day searching for stuff on their cell phones. Know what they need and want from you and deliver it with sparkling and engaging written content and video.
- Next up is the true engagement part of the program. Nearly 90% of all customers today actually search for online reviews and actually believe them. That is why it is crucial to have an experienced response team always in place and ready to go. Sure the great reviews are an easier job with regard to driving them to you but what about those negative comments and reviews? Reputation management is a huge concern for the survival and success of your company. It is a way to get personal and to build trust. People will always do business with someone they trust.
- Finally, don’t get bogged down. There are many superb social media avenue sites out there. Find out which ones are visited most often by those who reflect your desired demographic and make sure you are out there. In many cases, it can be much smarter and more cost efficient than if you just threw it all at Facebook.
-Written by Kevin Sawyer