- The first thing you need to do is to establish a vision for your brand. What will people see and remember when they think about you and your company? You want to influence people and educate them. You want to drive traffic. You want to make conversions.
- Your SEO marketing strategy must build on how people will see you and what you will be known for. What you must concentrate on becoming is an expert at whatever it is you and your company do. Establishing yourself as a leader in your field or industry inspires confidence and trust. Over time, this builds a tremendous fan base that will buy from you time and time again.
- Your entire SEO strategy must encompass all aspects of your digital marketing. Your content must be new and fresh and engaging. Create video presentations that encourage, educate and entertain. Get testimonials from everyone and anyone that you have served well and continue to do so. Get those on video and in photos and get them out to all of your social media outlets.
- Creating your buzz, your story, is a key element in driving millions to your website. It must be compelling and it must be about them and their struggles as well as their victories. It must demonstrate that it is you who are there with them every step of the way.
- Be human. Put a human face and human emotions to that brand. Your future traffic and customers must be able to relate to you in a human way. They must see you as being very much like them.
- Remember that trust is the most key component. People must be able to trust you. People like to do business with people they like and trust. It is the proverbial linchpin in your entire SEO marketing vision.
– Written by Kevin Sawyer
SearchPro Systems
2023