Deciding to re-design and re-launch your website can be a scary thing. Especially if you have been around for some time and are comfortable with your site. Most businesses need to do this on a regular basis to help prevent a staleness and to infuse some new excitement about the business. SEO and online marketing strategies shift with the proverbial wind as consumer tastes and new technology are forever causing marketing directors and entrepreneurs to scramble to keep up.
- The first thing you need to do is to establish your goals, see what has been working, and re-dedicate your business to SEO. Setting your goals means you know where your traffic is at the moment and you know what your bounce rate is. You need to know where you have been before you can set a strategy for where you want to go. You must have a plan and you must know what your rivals are doing and what is working for them. As always, your SEO strategies will be as important as ever if you wish people to find you amid the one billion websites that currently populate the world wide web.
- Now it’s time to do some more re-vamping with regard to both your content and your branding strategy. You will need to begin re-branding yourself everywhere especially out on your social media platforms. Check your links and make certain that they all work and then relaunch some of your older content with fresh new updates. Video, too, needs to play a huge and significant role in the re-design and re-launch of your new website.
- Now you need to turn to the technical aspects of your all new website. You must ensure that you are being viewed correctly in a multiple of browsers so be sure and run some checks prior to launch. Also, you must be optimized for both mobile devices and for speed. Mobile will come to dominate search even more than it already has in the coming years and if your site and pages are taking longer than three seconds to load your bounce rate will bounce you right out of the game. It is a great idea to re-launch your website periodically for it infuses new excitement and makes you look like a major player regardless of industry of profession.
-Written by Kevin Sawyer